Trade Secrets: 5 Ways to Engage on Twitter

To all you social geeks out there jumping into a conversation may be a no-brainer, but you would be surprised how many people (client and friends alike) still come to me with questions regarding how to strike up a conversation on the social web (Twitter in particular). Today your ability/or lack thereof to engage will make or break you, your presence, your brand.

The more present you allow yourself to be the more you will flourish in these online communities. I understand your position because I was there once also; sitting, listening, watching, not sure how to respond or jump into conversation. It didn’t take me long though to realize the “Interweb” was the one place it wasn’t bad etiquette to butt into a conversation or cut someone off mid-sentence.

Here I’ve listed some easy ways to start engaging with people and building a network of individuals that will grow to love and support whatever it is you’re trying to achieve. In this post I am speaking specifically on person to person interaction, though later I would like to address interaction for people representing a brand aiming to create consumer evangelists.

Streamline your interests and goals. Search for individuals in your current/desired industry.

Find people in your industry and/or with similar interests to follow. This will make it much easier to add your two cents when something strikes a chord with you. Listen to what people in your field are saying and sharing. When someone says something that gets you thinking don’t bite your tongue, speak up!

Here are a couple tools to help you locate your new friends:

Both of these Applications will allow you to search for users based on specific keywords so you can browse and follow the individuals that you find interesting. They are tried, tested, and spam free!

Listen & share information that is individual specific

At the end of the day we’re all different. Pinpoint people’s hobbies & interests outside your industry, and when you run across something that you feel may interest them, let them know! Send them a link, let them know they were on your mind. This shows that you take a deep interest in your followers and will really take your community to the next level.

Keep in touch

This may seem self explanatory but keeping in touch can become very difficult once you have established a large network. I would suggest creating a “list” of people that you speak to regularly so you can refer back when you want to touch base.

Take a genuine interest in what OTHERS are doing; promote them.

Everyone’s a narcissist and it’s easy to get caught up thinking about your own endeavors. When someone follows you check them out, see what they are about, visit their site/sites. If their services/products/websites interest or impress you, tell them! You will really throw your tweeps for a loop if you take interest in what THEY bring to the table and share it with others.

Ask questions

Whether you just need a little inspiration or want your community’s take on a certain issue, questions become a catalyst for acquiring new knowledge… and we’re all just trying to learn from each other.

And in effort to promote new knowledge

What are some communication tactics that you use to get in on the conversation?


Silence propagates itself, and the longer talk has been suspended, the more difficult it is to find anything to say.

-Samuel Johnson

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4 Responses to Trade Secrets: 5 Ways to Engage on Twitter

  1. Clara
    Twitter: Great_Face
    - April 24, 2010

    Thanks for these concrete tips. I’m always looking for ways to exploit Twitter that aren’t just ‘fluff’.

  2. silpada
    - June 10, 2010

    Nicely written and extremely interesting. I’m thankful you took the time to publish this because it was very helpful.

  3. Loren Rochelle
    - September 12, 2010

    Thank you both so much for your kind words!

  4. poker
    - February 13, 2011

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