Comments for Loren Rochelle

Comment on Social Video Seeding Vs. Video Ad Networks. Do your homework. by Loren Rochelle

Loren Rochelle — Sun, 07 Aug 2011 01:58:52 +0000

Hey Jason! I apologize for the radio silence! My site has been neglected as of late. To answer your question, companies that are doing distribution (or seeding) would be first and foremost the one I work with, Giant Media
We specialize in distribution of branded entertainment across web publishers in an in-story environment married with editorial (essentially digital PR). Other companies that do similar work (and own their technology) would be Sharethrough and Jun Group… it’s a very small market. Then there are companies that sell distribution services but outsource delivery: Unruly Media, Feed Company, Blog Stand to name a few…

Examples of video ad networks: Tremor Media, YuMe, Brightroll. These companies typically sell preroll and autoplay across specific networks that they have exclusives with. This can be ok if you’re looking for blatant ad placements they’re not a good option if you’re looking for sharing and engagement. You also have to be careful of where the content is being placed. Because these companies are limited to exclusive network relationships they can put content at risk by placing it in environments that are not necessarily brand safe and are not the correct content fit if that makes sense.

I hope this is helpful – thanks for taking an interest!

Comment on Social Video Seeding Vs. Video Ad Networks. Do your homework. by Jason Keath

Jason Keath — Sat, 26 Mar 2011 13:29:05 +0000

Do you have examples of the companies/vendors that are doing both of these?I am more interested in those focused on video seeding.

Comment on Trade Secrets: 5 Ways to Engage on Twitter by poker

poker — Sun, 13 Feb 2011 22:34:11 +0000

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Comment on “Stick to your niche” by Gabriela

Gabriela — Sun, 13 Feb 2011 01:42:21 +0000

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Comment on Trade Secrets: 5 Ways to Engage on Twitter by Loren Rochelle

Loren Rochelle — Sun, 12 Sep 2010 20:36:00 +0000

Thank you both so much for your kind words!

Comment on Trade Secrets: 5 Ways to Engage on Twitter by silpada

silpada — Fri, 11 Jun 2010 04:31:17 +0000

Nicely written and extremely interesting. I’m thankful you took the time to publish this because it was very helpful.

Comment on Trade Secrets: 5 Ways to Engage on Twitter by Clara

Clara — Sat, 24 Apr 2010 12:02:53 +0000

Thanks for these concrete tips. I’m always looking for ways to exploit Twitter that aren’t just ‘fluff’.